I've always had a taste for science. I started college as an engineer, later switching to English. But in World Science Festival I finally found a way to indulge this side of me, and make these worlds collide. The Festival is a fantastic smorgasbord of science, with 75 events over five days ranging from big theatrical productions (in 2014 we had Paul Rudd and Cynthia Nixon acting in Alan Alda's original stage work about Einstein's infidelity) to small scientific kitchens pairing biologists with bartenders, physicists with chocolatiers, etc. My job was to digitize all this: to fire up a machine for publishing all this regularly online. So I built a team; we relaunched the Festival website in WordPress and then a second website for World Science U (an educational extension), began publishing original content daily and mailing a weekly newsletter, and promoting everything across social media and with publishing partners like Time, Slate, Mental Floss, etc.
The Festival itself was insane. We livestreamed 13 shows, including the Street Fair itself, a 250,000+ extravaganza in Washington Square Park with exhibits from NASA, the Jet Propulsion Labs, and many, many more. There must have been 50 different robot exhibits alone. For all these programs we produced signage, printed programs, sold online tickets, and promoted with related original content on the site and in weekly emails. It was a great and glorious synchronized dance with literally thousands of moving parts.
Case study: Partner Video Series.
We signed fourteen media partnerships for the 2015 Festival—almost double the total from the previous year—with entities ranging from Scientific American and Popular Science to WABC and Discovery. And with each, we moved beyond the usual "media for recognition" tradeoff, introducing the syndication of World Science features across partner sites, to open up our content—and our proposition—to their audiences. This was one example: a brilliant video pilot dreamed and animated by our own Memo Salazar on history's misunderstood geniuses...the video was picked up by Mental Floss, Smithsonian, Time, and elsewhere.