It's been said that the first person to compose a resumé was Leonardo da Vinci. Frankly, it's outlived its usefulness. In a fully wired, social, and multimedia world, where we all have interconnected supercomputers in our pockets, that black and white text summary tells a woefully one-dimensional, self-serving, unverified story.
We can do better!
Take me for example: Keith Blanchard, CEO of Teamstream. If you click on my Work History or my Creative Writing samples and take a look around, you can get a better sense of some of the places I've worked, the creative solutions I've implemented, and the people I've been lucky enough to work with...people we can bring to bear for you and your projects. You'll see videos and event photos; web and magazine writing and editing, print and digital design, eCRM strategy and editorial emails, native advertising and custom publishing. And you'll see how it all works together on behalf of client and publisher objectives.
For those too busy to explore, below is a mercifully brief career synopsis:
1990-2002: The Traditional Publishing Years.
After running my humor magazine in college, I tried my hand at doing the same in New York. I wrote for National Lampoon, Details, Cosmopolitan, Bride's, Glamour, Seventeen, Mademoiselle, and dozens more. Writing led to editing, and a deeper understanding of how to assemble audiences, culminating in an eight-year stint at Dennis Publishing, where I launched Maxim Magazine (and Stuff its spinoff), and published my first novel, The Deed, with Simon & Schuster. (Yes, an actual paper book, which sounds a little crazy now.)
2002-2008: The Rise of Digital Publishing.
I'd done some early digital work (I set up Cosmopolitan's first site back in '96, and Maxim's in '99) but here's where digital really took off. On leaving Dennis I launched the website for Us Weekly, which led to me running all of Wenner's websites, as Online Editorial Director, including Rolling Stone and Men's Journal. Later I became Director of Programming for Kuma Games, then left to form my own ill-fated men's portal, The Daily Lowdown. Between the raindrops I published a second novel, Johnny Appleseed...digital-only, this time.
2009-2014: Advertising, Social, Native, and New Media.
When it became clear enough that traditional print advertising was doomed, I decided to try to figure out what comes next. I became Executive Creative Director, then Chief Content Officer, of Story Worldwide, an ad agency with a "Post-Advertising" philosophy. I then took this experience to Thrillist Media Group, again as CCO. Finally, I brought it all together as Chief Digital Officer of World Science Festival, launching multiple websites and newsletters, building social channels, events, and more.
2015-2018: Teamstream Productions.
Finally, I decided to listen to the universe, and bring what I've learned at all these places to bear for publishers and brands. I launched Teamstream Productions in April of 2015. Current and recent clients include PetSmart, Nationwide Insurance, McRae Capital Management, Kuma Games, Bauer Publishing, Informatica, Wicked Cow Studios, Bondi Digital Publishing, and many, many more, across different channels and verticals. (The variety is the fun of it, frankly, from my perspective.)
That's Teamstream Productions, in a nutshell. In rare moments when I'm not working or with my family, I also find time to write, though not as much these days, for the Wall Street Journal and The Week, and B2B for LinkedIn's Pulse platform, and sometimes other places as well.